Walmart has completed its acquisition of Vizio, a popular television maker, in a move to boost its advertising business. The $2.3 billion all-cash deal positions Walmart to become a leader in connected TV advertising, allowing the retail giant to combine its retail operations with TV hardware and gather customer data on viewing habits and shopping preferences.
Forecast for 6 months: Walmart is expected to integrate Vizio’s TV hardware with its advertising platform, Walmart Connect, within the next 6 months. This integration will enable the retail giant to start gathering customer data and tailoring ads to individual viewing habits.
Forecast for 1 year: By the end of the year, Vizio TVs are likely to feature a significant number of ads for Walmart products, and the retail giant will start to see a significant increase in sales driven by targeted advertising.
Forecast for 5 years: In the next 5 years, Walmart is expected to become a major player in the connected TV advertising market, rivaling industry heavyweights like Amazon, Google, and Roku. The retail giant will continue to gather customer data and use it to enhance product offerings and create a personalized shopping experience.
Forecast for 10 years: By the end of the decade, connected TV advertising is expected to become a major revenue stream for Walmart, with the retail giant generating billions of dollars in ad revenue each year. The acquisition of Vizio will be seen as a strategic move that helped Walmart become a leader in the industry.
