Perplexity, an AI search engine, successfully increased its app downloads by 50% after a clever Super Bowl contest. The company chose to forgo an expensive ad in favor of a tweet encouraging users to download its app and enter a contest for a $1 million win. This strategy helped Perplexity’s app climb in the U.S. App Store’s Top Charts, reaching as high as No. 6 in the Productivity chart.
Forecast for 6 months: Perplexity’s app downloads are expected to continue growing, reaching 100,000 daily downloads by the end of the next 6 months. The company may also expand its contest strategy to other major events, such as the Oscars or the World Cup.
Forecast for 1 year: Perplexity’s app is expected to become a top 10 app in the U.S. App Store, with over 1 million daily downloads. The company may also launch new features, such as a web version of its app or integration with popular productivity tools.
Forecast for 5 years: Perplexity’s AI search engine is expected to become a major player in the market, with over 10 million daily downloads. The company may also expand its services to include AI-powered productivity tools, such as virtual assistants or automated workflows.
Forecast for 10 years: Perplexity’s AI search engine is expected to be a household name, with over 50 million daily downloads. The company may also have expanded its services to include AI-powered education tools, such as personalized learning platforms or AI-powered tutoring.
