Bluesky, a social network gaining popularity due to an exodus of users from rival X, is in breach of European Union regulations that require online platforms to regularly publish regional user numbers. The Digital Services Act, which came into effect in February, aims to foster transparency and address illicit content. Bluesky has failed to report its EU user numbers, despite recently self-reporting 20 million global users.
Forecast for 6 months: Bluesky will face increased scrutiny from the European Commission, potentially leading to fines or penalties for non-compliance. The company may need to restructure its reporting protocols to meet EU regulations.
Forecast for 1 year: Bluesky will likely be designated as a Very Large Online Platform (VLOP) under the Digital Services Act, requiring more stringent reporting and transparency measures. This may lead to increased competition and regulatory pressure on the company.
Forecast for 5 years: The EU’s Digital Services Act will become a model for global online governance, with other countries adopting similar regulations. Bluesky will need to adapt to these changing regulations and potentially face increased competition from other social media platforms.
Forecast for 10 years: The social media landscape will undergo significant changes, with a greater emphasis on transparency, accountability, and user safety. Bluesky will need to evolve to meet these changing expectations and remain competitive in a rapidly shifting market.
